Attribution Methods
This document explains how our attribution system works, including the various methods and settings available for tracking conversions.
Fuul's defaults are designed to give maximum credit to the original referrer who introduced a user to your product. But these settings can be changed depending on the intention of the project.
Attribution Basics
When a user converts (makes a swap, provides liquidity, etc.), our system determines which referrer should receive credit for that conversion. The attribution is determined by two key settings:
Attribution Window: The number of days during which a referrer can be credited for a conversion. Fuul default is 10,000 days.
Attribution Type: The method used to determine which referrer gets credit when multiple referrers are involved. Fuul default is First Click.
Attribution Types
First Click Attribution
With First Click attribution, the credit for a conversion goes to the very first referrer who directed the user to your site within the attribution window.
Example:
Day 1: User clicks a link from Referrer A
Day 3: User clicks a link from Referrer B
Day 5: User converts
With First Click attribution, Referrer A gets credit for the conversion.
Last Click Attribution
With Last Click attribution, the credit for a conversion goes to the most recent referrer who directed the user to your site within the attribution window.
Example:
Day 1: User clicks a link from Referrer A
Day 3: User clicks a link from Referrer B
Day 5: User converts
With Last Click attribution, Referrer B gets credit for the conversion.
Lifetime Attribution
Lifetime Attribution is a special setting that changes how subsequent conversions are handled for returning users.
When Lifetime Attribution is Enabled: When enabled, all future conversions from a referred user will be attributed to their original referrer—the one who was credited with their initial conversion.
Example:
Month 1: User's first conversion is attributed to Referrer A (using the standard window and type)
Month 3: User converts again
Month 6: User converts again
With Lifetime Attribution enabled, all three conversions are attributed to Referrer A, regardless of how the user discovered your site in months 3 and 6.
When Lifetime Attribution is Disabled: When disabled, each conversion is evaluated independently using the defined attribution window and type.
Example:
Month 1: User converts after clicking links from Referrer A, then Referrer B (Last Click attributes this to Referrer B)
Month 3: User converts after clicking a link from Referrer C
Month 6: User converts after clicking links from Referrer D, then Referrer E
With Lifetime Attribution disabled:
Month 1 conversion: Attributed to Referrer B (Last Click)
Month 3 conversion: Attributed to Referrer C (Last Click)
Month 6 conversion: Attributed to Referrer E (Last Click)
Configuration
Go to your project settings
Go to Referral Attribution
Enable/Disable Lifetime Attribution
Save
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