# What is Fuul?

Fuul is the incentives infrastructure for digital asset companies and fintech platforms. It powers rewards, affiliate, and loyalty programs across blockchains, DeFi applications, exchanges, and fintech products.

With Fuul, projects define incentives for specific onchain or offchain actions — liquidity provisioning, trading, lending, staking, referrals, and more. Fuul handles all the attribution, reward calculation, and distribution automatically.

{% hint style="info" %}
Fuul was accelerated by **a16z Crypto (CSX)** and used by leading companies including **Coinbase**, **Kraken**, **Morpho**, and **dYdX**.
{% endhint %}

## Who is Fuul for?

Fuul serves two types of users:

| User type                         | What they do                                                                                          |
| --------------------------------- | ----------------------------------------------------------------------------------------------------- |
| **Projects** (B2B clients)        | Growth and product teams that create, manage, and optimize incentive programs through the Fuul webapp |
| **End Users** (reward recipients) | Users of your product who earn and claim rewards through your incentives hub                          |

### Industries we serve

| Vertical                  | Common use cases                                                       |
| ------------------------- | ---------------------------------------------------------------------- |
| **L1/L2 Ecosystems**      | Bridging incentives, liquidity programs, points-to-token distributions |
| **DeFi Protocols**        | TVL growth, lending/borrowing rewards, referral incentives             |
| **Trading Platforms**     | Affiliate programs, trading competitions, rebate systems               |
| **Centralized Exchanges** | Referral programs, loyalty systems, trading rewards                    |
| **Fintech & Neobanks**    | Cashback, loyalty programs, partner-driven acquisition                 |

## How it works — in a nutshell

1. **Define conversion events** — Choose what actions earn rewards (LP deposits, trades, referrals, custom onchain or offchain events)
2. **Set up incentive rules** — Configure payouts as fixed amounts, variable percentages, or pool distributions in tokens or points
3. **Deploy a budget** (token rewards only) — Fund your program through a non-custodial smart contract you fully control
4. **Launch your hub** — Go live with a no-code landing page or build a white-label experience with the SDK
5. **Track and optimize** — Monitor performance with analytics, detect fraud with built-in sybil resistance, and iterate

## What makes Fuul different?

| Capability                   | Description                                                                                                                                                  |
| ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **End-to-end lifecycle**     | Points programs, token launches, LP incentives, referrals, and affiliates — all in one platform. No need to stitch multiple tools together.                  |
| **Enterprise flexibility**   | Granular targeting, custom reward logic, multiple concurrent programs, and dynamic changes — not cookie-cutter templates                                     |
| **30+ trigger integrations** | Pre-built integrations with leading DeFi protocols (concentrated and constant AMMs, lending, staking, token holders) plus custom onchain and offchain events |
| **Affiliate infrastructure** | Multi-level referrals, sub-affiliate onboarding, revenue sharing, and custom commission logic                                                                |
| **Fraud prevention**         | Wallet clustering, wash trading detection, self-referral prevention, and behavioral filtering to protect your budget                                         |
| **Non-custodial**            | Token reward programs run on their own smart contract. Your project is the sole administrator — Fuul never has access to your funds                          |
| **No-code and white-label**  | Launch in minutes with no-code templates, or build a fully branded experience with the SDK and APIs                                                          |

{% hint style="success" %}
Fuul's core thesis: **incentives are not campaigns — they are infrastructure.** As programs grow, they require constant iteration, measurement, and operational reliability. Fuul provides this as a platform so your engineering team can focus on building your core product.
{% endhint %}